Carina Seagrave
cseagrave@ufl.edu
Living in a society where individuals such as myself cannot catch the bus without checking the TransLoc app to make sure I’m on time and then referring to Facebook to see what my friends are up to followed by updating my Twitter feed to make sure I didn’t miss any important news events, it is hard to argue against the mediatization of society.
Media intertwines itself in the fabric of everyday life. When we go to the grocery store, we purchase products we read about on the internet or heard about on the TODAY show. According to Hjarvard, the redistribution of power is occurring through the media agenda. In the chapter, “Future of the news industry,” Picard describes a society in which media space is largely controlled by the consumers through social media. Consumers can now type whatever interests them into a search bar and results will come up within seconds. No longer will the nightly news say, “And next, a baby chimpanzee burps his ABCs,” leaving us sitting on the edge of our seats to wait for what is to come. We can simply take out our smart phones and go to the website. For the news industry to survive, traditional media must find ways to provide better information than their competitors while also altering the way they obtain revenue.
Being a former student of the arts, I was interested when “The Mediatization of Society,” discussed the way media extends communication capabilities which, in turn, increases the impact media has on expression. I thought of a few examples including the sharing of music and Instagram. Before social media allowed for instant sharing of information, the type of music that was popular was whatever type of music the radio played. My grandparents listened to Johnny Cash and Patsy Cline. When I hear other older people discussing music from “the good old days,” no one feels left out wondering what songs they’re talking about. I predict that our generation won’t be as united in musical tastes as the generations previously because, if we like a song, we can look it up or turn on XM radio to the particular genre we like.
And then there’s Instagram. My brother is in middle school and, just as articles are starting to suggest, Facebook is on the decline. Social media has turned us into such a visual society and a society that relates better to gunfire spurts of information such as comments and photo captions that Instagram is now the social media form on the rise. It allows us all to become small-scale professional photographers with the ability to choose from different filters to enhance our images. This rise in popularity of Instagram gives a pseudo-example of the rise of mediatization. Media is now an independent institution that houses the public sphere. No longer to PSAs get passed along from the government to the media but people rely on shared experiences to warn them against the good and the bad. As Hjarvard argues, everyone now has access to the internet and to media through the internet that it is a time of “public enlightenment.”
And when we become enlightened? We have Twitter to tweet about it.
Question
Think about the term “public enlightenment.” Although employers won’t accept an “internet education” in place of a diploma, do you believe it is possible for individuals to college educate themselves from media alone? Why or why not?